• Type Family Pairing

  • What makes a pair of type families harmonious versus another that simply clash? Are there any clues to get us started in making compatible matches? We'll delve deep into the witchcraft of type pairs.

How To Get An A

This is what you need to do to ace this assignment.

  • Discern the characteristics of type families which show they harmonize.
  • Your font selection is a successful match with the given family.
  • You have adhered to the given technical specifications.
  • Your layout visually demonstrates that the families harmonize well.
  • You've clearly verbally explained why you think these families are a sound pairing. You've communicated drawbacks, if any.
  • Your text is properly written and error-free.
  • You've submitted files as directed, ready for print.
Your grade reflects the degree to which you satisfied the above criteria.
Grade Value Description
A, 80-100%, Excellent This is work that has been completed in a highly motivated manner which meets all or most of the performance criteria for the project. It is an exceptional demonstration of design skills.
B, 70-79%, Superior You have submitted work which is above average, but lacks the qualities which give it the stamp of excellence. It shows better than average design sensitivity.
C, 60-69% Satisfactory Your project is handed in on time. It has fulfilled some or all of the requirements. It lacks strong visual interest and thoughtful & imaginative resolution. The work is merely average.
D, 50-59%, Marginal This work is handed in on time, but lacks many or most of the areas that show understanding of design. It is a weak effort, which does not meet program standards.
F, 0-49%, Unsatisfactory This is work that is not handed in on time or does not satisfy the assignment criteria at all.
NHI: Not Handed In An assignment which was not received.

BrightSpace Submission Links

  1. Pairing Deliverables

Video Playlist

The Brief

Your job is to pair the given typeface with one that compliments it. If you were given a sans-serif face, you need to pair it with a serif design. Match a serif with a sans. You want to match the overall appearance of the letters. It’s useful to look at their characteristics such as letter forms, x-height, single or two-storey letters, etc…