• Comparative Analysis

  • You will design a slide deck with a competitive analysis of two similar typefaces.

How To Get An A

This is what you need to do to ace this assignment.

  • Devise type hierarchy for a multi-page publication.
  • Learn some pretty pro type facts so you can school your designer friends.
  • Recognize the features of a typeface which determine its classification category.
  • Research and organize historical typographic information.
  • Select, then apply context-appropriate colours along with their tints and shades to create a colour theme.
  • Sketch page layouts on paper as thumbnails and higher fidelity mockups.
  • Select a typeface for good legibility in a long document.
  • Set type size, leading and spacing for a long document.
  • Use the appropriate software tools and techniques to build the page.
  • Organize files and folders for submission according to provided instructions.

BrightSpace Submission Links

Video Playlist

The Brief

This project is an analytical comparison of two type families which may appear to the layman to be very similar. The goal is to use your knowledge of the history and of the anatomy of type to recognize and identify similarities and differences in their characteristics. You will also compare the make-up of the families as a whole.

There is no limit to the number of slides in your presentation. What’s more important is to include all the required elements of the comparison.

No bullet lists are permitted in your layouts. Please find a more creative solution for laying out your content.

Create it in InDesign so you have superior typographic control. These are the settings to use in your document.

New Document  
Intent: Web
Facing Pages: No
Width: 1920px
Height: 1080px
Columns: You decide
Gutter: You decide
Margins: You decide
Bleed: 10px

You’ll export to PDF. Once you have a completed PDF, you’ll modify the Initial View settings so it opens properly for the viewer.